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L´Oreal Paris

The assortment of L'Oréal Paris products at the best prices on the website in 2023.

L'Oréal Paris is a globally recognized French company with a leading position in the global market for perfumes and cosmetics. It is the largest producer of cosmetic products for hair care, skin care, and decorative cosmetics in the world. L'Oréal Paris has been renowned for its name for over a century. All products from this company are high-tech and safe cosmetic products, the effectiveness of which is confirmed by clinical research.

The brand's headquarters are located in the commune of Clichy-la-Garenne, a suburb of Paris. L'Oréal products are successfully sold in more than 150 countries worldwide.

L’Oréal products can be roughly divided into four major categories:

Skin care cosmetics.

Hair care.



The History of L'Oréal Paris: Path to the Heights of Beauty

The foundation of L'Oréal in 1909 marked the starting point for innovations in the world of beauty, and Eugène Schueller, a talented chemist, made a great discovery - a safe formula for hair coloring. It was a revolutionary moment that set it apart from all the products on the market. Hair dye became an iconic product of L'Oréal Paris, and its quality remained unparalleled for decades.

In the 1930s, L'Oréal Paris introduced new products to the market, including the Dop shampoo line and specialized products for tanning and sun protection under the Ambre Solaire brand.

In 1955, the successful collaboration with Vichy in creating skincare products began, continuing until 1980 when L'Oréal acquired Vichy.

After the departure of Eugène Schueller in 1957, the company was inherited by his daughter, Liliane Bettencourt. However, the true leader and inspiration became François Dalle, a capable executive who elevated L'Oréal to new heights. Under his leadership, L'Oréal Paris became a symbol of innovation and offered women products that delivered desirable results without compromising their health. L'Oréal Paris innovations gained immense popularity among women immediately upon their launch.

One of the important moments in the brand's history was the creation of a range of at-home hair coloring products called Préférence in the 1970s. This moment was epitomized by the famous slogan, "Because I'm Worth It." It was the first advertising campaign that emphasized the importance of self-esteem and a sense of self-worth.

Thus, the history of L'Oréal Paris is a story of a passion for innovation and dedication to the ideal of beauty.

In 1984, there was a change in leadership at L'Oréal: François Dalle, who had led the company for many years, handed over his position to Charles Zviak, a dedicated employee of the company. During his tenure, L'Oréal Paris released numerous innovative products, acquired several cosmetic companies, and successfully entered the markets of China and India.

In 2006, Jean-Paul Agon became the CEO of L'Oréal Paris, succeeding Owens-Jones in this role. Like his predecessors, Agon devoted his entire career to L'Oréal, starting as a junior manager and rising to the top. He supported the company's strategy by actively investing in research and development and continuing to expand the business through acquisitions of other companies.

The ambassadors of the L'Oréal Paris brand are women from various ethnic and cultural backgrounds, including stars of film, fashion, and music. They represent the brand all over the world and reflect the diversity of L'Oréal Paris customers. Reviews of L'Oréal Paris can be heard from many well-known personalities who have collaborated with the brand, such as Catherine Deneuve, Diane Kruger, Claudia Schiffer, Penelope Cruz, Milla Jovovich, Beyoncé, Kate Moss, Gerard Butler, Hugh Laurie, Ben Affleck, Eva Longoria, Doutzen Kroes, and many others.

The L'Oréal Paris brand actively supports feminist values and recognizes women's achievements in society by conducting events such as Women of Worth. For many years, by honoring women who make charitable contributions and organizing the Women of Worth program, L'Oréal Paris has created a platform for financial support for women and helps them realize their initiatives.

At the dawn of the new millennium, L'Oréal embarked on a new chapter in its history, actively expanding its presence in markets, across various segments, and distribution channels. The company also took sustainability seriously. The first range of anti-aging skincare products for a wide range of men - L'Oréal Men Expert - was introduced. In terms of digital technologies, L'Oréal outpaced its competitors by actively implementing innovations to meet modern demands and respond promptly to lifestyle changes and consumer preferences.

Currently, L'Oréal brings together more than 500 brands producing thousands of unique products in all sectors of the cosmetics industry. Its products are available through various sales channels, including hair and perfume shops, hypermarkets, supermarkets, beauty and health stores, pharmacies, as well as direct mail delivery.

At present, L'Oréal remains not only a leader in the perfume and cosmetics market but also rightfully ranks among the largest companies in the world. The company employs more than 67,000 employees. Over 2,700 scientists in the company's laboratories work in more than 30 areas, including chemistry, physics, biology, medicine, and toxicology. Every year, they create and test more than 3,000 new cosmetic formulas. L'Oréal products can be purchased in more than 150 countries worldwide (based on data as of September 2021).

In its 110 years of existence, L'Oréal has been led by only five CEOs, each of whom has achieved international recognition and deserved accolades. The main driving force behind the company's success has always been its commitment to innovation and the ability to make strategic acquisitions that allow it to increase market share in key segments. All L'Oréal products have always been known for their high quality, safe ingredients, and a wide variety of products while remaining affordable.

You can explore the assortment, find out the prices for L'Oréal products, and make a preliminary order on our website or Mydutyfree app.

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